Search Engine Marketing Consultant

September 16th, 2010

There are many factors that will influence a website’s search engine placement. But what the major search engines will never do is produce a definitive list of do’s and don’t’s, for the very good reason that poor websites with low-value content could be manipulated by unscrupulous webhosts to achieve higher rankings. Which is exactly what used to happen in the old days.

But a reputable search engine marketing consultant should never have to resort to dirty tricks in order to achieve better results.

With several years’ experience as an SEO consultant, guiding websites up through Google and Yahoo’s search listings, I know all the issues involved in optimisation. I also know all the myths and the ‘things that used to work but don’t any more.’ I have well-documented evidence of the campaigns I’ve run and can see how they’ve been affected by my marketing decisions.

This website has a page one ranking in Google for the following search terms:

Graphic designer Scotland
3d Animation Edinburgh
3d Event Planning
3d Accident Reconstruction
Television Graphics Scotland
Flash Animation Edinburgh

..along with other keywords specific to my industry.

I can improve your website’s visibility through guided SEO Marketing. The best way to begin is with a review of your website, which I do free of charge. So call me now on 01506 650321 or email info [at] funhousegraphics dotcom, and take the first step up the rankings.

Categories: Search Engine Optimisation | Tags: , , , , , | 5 Comments

SEO Scotland

October 26th, 2009

Having a great website is one thing but unless you’re getting a reasonably high ranking in Google and the other search engines, it might not do you much good. You can pay Google for a sponsored listing, but who really wants to pay Google? That’s where search engine optimisation (SEO) comes in.

I’m a search engine marketing consultant based in Edinburgh, Scotland. SEO is the art of increasing your website’s visibility by raising its ranking in the major search engines like Google and Yahoo. Here’s a case study:

Around this time last year I was approached by Ampersand, the Edinburgh based stable of advocates, to tackle their SEO. They had a very attractive website that did everything they needed and everyone was very proud of. There was only one problem – it was very hard to find in the search engines.

I ripped through the Ampersand site applying a wide range of ‘white hat’ SEO techniques and put a number of measures in place that would, given time, boost their rankings considerably. After a month we were beginning to see a marked improvement – I kept a log of the progress being made on individual search terms. Later I was delighted to be able to tell them they had a page one ranking for virtually all the terms they were interested in.

Anyone who says they can guarantee a top position ranking is not really telling the truth. There are too many factors that are taken into account in Google’s massively complex number crunching. Also I wouldn’t believe anyone who says they can fix this for you overnight. It’s a slow process, but as long as you’re not a fly by nighter and are in business for the right reasons, it’s a job that’s well worth doing.

My number one tip for anyone  looking to boost their website ranking would be – have a website with interesting and unique content. And if you’re interested in taking the next step and finding an SEO consultant in Scotland, give me a call.

Categories: Search Engine Optimisation | Tags: , , , , , , , | 2 Comments